The Finnish market, without the hire.
I establish Finnish operations for Nordic B2B SaaS firms, replicating my success with Admincontrol, where I scaled the business from zero to a high-value acquisition.
In military strategy a beachhead is the first foothold you take before advancing further inland.
That's where the name comes from.
I built Admincontrol’s Finnish branch from zero — through two hard early years, to profitable, to a successful exit six years in.
Hiring for Finland is a €150,000 guess.
A Finnish country manager costs €120,000–€180,000 per year before anyone knows if the market works.
I work with two clients at a time.
This isn’t a limitation. It’s how I stay close to the work, protect quality, and make sure each market entry gets my full attention.
If you’d like to be one of those two, use the details below to reach me directly.
Step One — The Finland Market Test
Standard
€8,000 · 6–8 weeks
A structured read on whether Finland is worth entering – and the first live conversations to prove it.
What you get:
• 40 target accounts mapped, decision-makers named
• 12 real conversations with Finnish decision-makers – not surveys
• A competitive picture: who they use today, what they pay, what would make them switch
• A pricing read for the Finnish market
• A written enter / don’t-enter recommendation
• 3 qualified follow-up meetings, handed to you on the way out
Fixed fee. 50% on signature, 50% on delivery.
Deep
€12,000 · 6–8 weeks
The same market test, taken further – including a live pricing test and a 90-day plan for what comes next.
What you get:
• 50 target accounts mapped, decision-makers named
• 15 real conversations with Finnish decision-makers
• A competitive picture, including interviews with your competitors’ own customers
• A live pricing test – real reactions to real numbers, not guesses
• A written enter / don’t-enter recommendation
• A 90-day go-to-market plan for Finland
• 5 qualified follow-up meetings, handed to you on the way out
Fixed fee. 50% on signature, 50% on delivery.
Step Two — Country Manager as a Service
Twelve-month engagement, retainer plus success fee — sized after step one.
About me
I’ve done this before with my own name on it.
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I built Admincontrol’s Finnish branch from the ground up. The first two years were hard. The kind of hard that teaches you what actually works in this market, not what should work on paper. By year three the business was profitable, and we sold our shares in a successful exit after six years.
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Since then I’ve held senior sales and leadership roles across several more Finnish organisations, including leading sales at €85M scale. I know which procurement processes quietly eat nine months, and what a Nordic product typically has to change before a Finnish buyer is ready to sign.
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Step Three of this engagement - the option to build a licensed Finnish entity together - is the same structure I ran at Admincontrol. I’m proposing to do it again.
Contact
Email: mikko@beachhead.fi
Phone: +358 40 770 3322
LinkedIn:Â linkedin.com/in/mikkohuovinen/